Wednesday Webs: The Harvest Has Begun!

daisies and a beeIn June, two things grow wild along Wisconsin country roads—pretty daisies and tasty asparagus. The asparagus must really be good because on given day you’ll see cars stopped and people out searching through the tall grasses.

Here on our little farm, we have a cultivated asparagus patch that’s mighty fine as well. In fact, tonight we just pickled and canned our second jar. And so the garden harvest officially begins!

What a glorious time of year!

 

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Not Necessarily a Lone Egg; Just Inspiring Recources

robin egg

Yesterday, I found this robin egg sitting in my driveway all by its lonesome. It was so tiny and pretty, I had to get a picture.

Then I found this interesting poster about work. Actually, it’s an advertisement for Citrix. I’m not necessarily endorsing Citrix (I’m not not endorsing it either); I just don’t know much about the company other than I like how the second “i” is upside down in its logo. That said, the poster is super and I have to re-post it as an item of inspiration. It’s attention-getting and eye-pleasing. It offers a ton of information— instead of an infomercial, we have a postermercial! And most importantly for the company, it successfully communicates that more and more people are working globally (with Citrix helping them do it).

Anyway, the creative challenge I assigned myself for today was to tie these two seemingly unrelated images together in a single blog post. Actually, it wasn’t that hard.

Working globally, either as an employee or an entrepreneur, usually means working solo. I admit I sometimes feel like a lone egg sitting in the driveway. Or on a fence post. Or in a home office. But that’s not too often. Nowadays there are so many online resources to keep global workers connected to whatever, wherever, whenever.

My favorite tools these days are podcasts and webinars— one of my favorite podcast series is by Ilise Benun, of Marketing Mentor. Granted both are produced with underlying self-promotion motives, but in turn they are hugely educational and, best of all, free! (Oops, I guess I do know a little about Citrix since the webinars I watch often use their oh-so-easy GoToMeeting.)

So check out this cool poster. And share with us the online tools your organization is using—c’mon, leave a comment!
Citirix, on mobile working

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Journalism Takes Another Hit: With Many Angles

Etude Atlantis, by John Roloff: artwork on Atlantic City Boardwalk, Atlantic City, NJ

So what’s your take on this? Last week the Chicago Sun-Times caused an uproar when it laid off its 28 full-time, award-winning photojournalists. According to this Forbes article, the newspaper “plans to get by with freelance photographers, and rely on reporters to snap photographs with smart phones.”

My first thought: Really? Reporters covering the news with a snap of a phone? Obviously, journalism is going the route of every other industry, where staff is expected to be a jack-of-all trades.

My college degree is in journalism. I’ve never gone into newspaper work but I conduct interviews and shoot photography for the copywriting I do. Let’s just say it gets rather klutzy trying to manage it all. But who am I to be talking—copywriting and news journalism are completely different genres, and while my photography is good, I certainly don’t advertise myself as a professional. Knowing this, I can’t help wondering if someone with an iPhone can visually communicate a story the same way a professional photojournalist does?

Here’s an interesting article written not even two years ago about the craft of photojournalism. Coincidentally, it’s put out by the Sun-Times‘ leading rival, the Chicago Tribune (while the Sun-Times has a longer ongoing history, the Tribune is considered the city’s most widely read paper). Author Alex Garcia, a photojournalist himself, says the most important skill in his trade is anticipation. To truly tell the story, a photojournalist must anticipate positioning, anticipate the decisive moment, anticipate the emotion. Wouldn’t you imagine this foresight comes from skill, experience and an attributed focus to the visual aspect of the event at hand?

Apparently, I’m not the only one who wonders about professionalism. The layoffs have rallied protests and cancelled subscriptions almost as fast as a printing press roles off those newspapers. The Tribune’s Garcia calls it idiocy. And he speculates it’s a union-busting move.

Okay, let’s put aside any correlation between unions and firing 28 photojournalists, one of whom is Pulitzer Prize winner John White. Because, even though there’s a great probability the Sun-Times will rehire full time photojournalists in the future—you know, photographers whose experience justifies a much smaller salary—the point I’d like to discuss is that of changing times and the freelance economy.

According to the Forbes article the Sun-Times says “The Sun-Times business is changing rapidly and our audiences are consistently seeking more video content with their news” (I actually prefer still photography, but I suppose one person’s opinion doesn’t constitute a complete market segment). In truth, the whole newspaper industry is changing. Digital editions have replaced print editions. Advertising revenues have plummeted. And major newspapers, including the Sun-Times, have declared bankruptcy. Is it any wonder newspaper groups are looking for new directions in production and management?

And then there’s the freelancing. Maybe this nomadic work style is by choice, like it is for me; or maybe it’s because of seemingly unfortunate circumstances, as this photojournalist-blogger probably feels. In any event, freelancing is the fastest growing sector of our U.S. job economy and many prejudices that once accompanied it are now forced to the wayside. No longer is a freelancer’s work of lesser quality. No longer must we accept less pay. And safety comes with numbers, which means together we can improve the way we work. Maybe freelancing won’t be so bad for these 28 photojournalists?

Oh, there are many angles to this issue!

What do you think? Do you agree with the Sun-Time firing its photojournalists? Where is journalism headed and what about its quality? And lastly, is there life outside the traditional job market?

 

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Wednesday Webs: June is Dairy Month!

homemade yogurt

It’s June Dairy Month, one of my favorite culinary months of the year! Here in Wisconsin, being America’s Dairyland and all, this is a big thing. Not only do I love dairy because of its food—oh, the cheese, the yogurt, the ice cream!—I also find it an interesting industry. And right now, marketing this industry is at an attention-getting crossroads.

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A VIP Culinary Celebration

Rock County Historical Society Breadbasket Exhibition, Janesville, WIThis past weekend I was super proud to be part of the Rock County Historical Society’s VIP opening of the Breadbasket: Seed to Spoon Exhibition. Earlier in the year, I did the logo for this upcoming marketing campaign. Well, the upcoming is now here, and their yearlong celebration of Rock County’s culinary heritage has officially begun.

Breadbasket: Seed to Spoon, Rock County Historical Society, Janesville, WI

Executive Director Mike Reuter did an amazing job coordinating this initiative. When we first discussed the project back in December, I had no idea to what great extent his display plans were. He and his team put together a huge exhibit complete with interactive projects, newly hatched pheasants and a very large cow.

Breadbasket: Seed to Spoon, Rock County Historical Society, Janesville, WIUsing food to showcase a historical society is, in my opinion, brilliant. As Mike said at Saturday’s opening, the society wanted to join together the diverse entities of Rock County and what greater common bond is there than food!

It’s always a thrill to see one’s design work done up in real life. Here, they used my logo on everything from small notes and recipe cards to 6-foot banners.

Breadbasket: Seed to Spoon, Rock County Historical Society, Janesville, WIAnd how’s this for cool? They even had the logo printed as a plexiglass panel for their door. I love it!

So, folks, if you’re in the Janesville, Wisconsin area, be sure to check out the Rock County Historical Society. It’s architecture is stunning and this celebration of culinary heritage is super fun.

 

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