Archives for September 2009

Elite Heating & Cooling


Elite Heating and Cooling, LLC combines more than 30 years of experience between owners Ray Seeber and Kyle Minnemeier. They came to me wanting an initial online presence to promote their professionalism and the dedicated service they offer.

Working with Ray and Kyle has been great. Not only did they have good conceptualization for their site, they also were able to provide excellent promotional photos for their product.

Check back soon for updates to their site. And give them a call—those cold, winter winds are coming soon!

A Type of Humor: Churches and Papyrus

papyrusToday, I came across a funny post regarding churches and fonts. It’s a broad covering of my topic, but hey, it’s good to smile and share a laugh.

First, since it’s sort of an industry joke, a few words of explanation:

There are two fonts graphic designers love to hate: Papyrus and Comic Sans. Snobbish as we are—we don’t even call them fonts, by the way, we pretentiously refer to them as typefaces—designers cringe at the sight both.

Actually, there’s nothing wrong with either Papyrus or Comic Sans. They both are types beautifully crafted for their purposes by highly skilled designers. The only sin they’re guilty of is overuse. And use in the wrong setting. This, of course, makes it user error, not type error.

That said, here’s the tongue-in-cheek posting: New Barna Study: Overused Typeface Gains Foothold in U.S. Churches.


Autumn in Vernon


During a recent meander through the Driftless Area of southwestern Wisconsin, my husband and I found our way to Vernon Vineyards. It’s located on the backroads a few miles northwest of Viroqua.

What a treat!

Set on a hillside overlooking the Bad Axe River, there are tree-covered bluffs rising up all around the 10-acre vineyard. It’s a stunning view.

We enjoyed inside the tasting room as well! The wine was great, everyone was friendly and they shared interesting tidbits about each of the varieties. We left with a few bottles of red, a few bottles of white…

A fun day at a beautiful winery.



Linked in with LinkedIn

I recently attended St. Paul’s Business Builders meeting to learn more about using LinkedIn. I came away very impressed by the networking opportunities of this social media.

Remember the joke about the six degrees of separation from Kevin Bacon? Well, LinkedIn narrows this down to three: direct connections, second-degree connections and third-degree connections.

Okay, I admit Kevin’s not one of my direct connections; but click here anyway to check out my business profile. And if you’re not currently using LinkedIn for your own business, get connected today. To date, there are 45 million registered users!

Reaching Out with LinkedIn

puzzleYesterday, I attended a St. Paul’s Business Builders meeting and came back really pumped. The featured guest was Wayne Breitbarth, who spoke on using LinkedIn to stay connected. My purpose was for business, but I came away in awe of how this technological brainstorm can benefit churches.

LinkedIn, like Facebook, MySpace and many others, is a social networking site. Unlike others, it’s a business site and, for the most part, is without the worthless banter you’ll find elsewhere. LinkedIn’s purpose is for users to maintain a list of business connections they know and trust. As of July 2009, there were 43 million registered users.

What makes LinkedIn so fascinating are its “degrees of separation.” Remember the joke about the six degrees of separation from Kevin Bacon? Well, LinkedIn narrows this down to three: direct connections, second-degree connections and third-degree connections. While your direct connections are those you know and trust, their direct connections become your second-degree and their second-degree become your third. I know, it sounds a little complicated, if not pyramidal. But compare it to the old-fashioned ideal of gaining introductions to distant people via a mutual, trusted friend.

So, how can churches gain from this? Well, how limited is your creativity?

For starters, LinkedIn users are allowed three website listings on their profile page—the page viewed by your connections or the public, depending on your choice of settings. What a great way to direct millions to your church’s website! Be sure to click “edit” and give the link a name other than “My Website.”

LinkedIn has powerful search features. Businesses use this feature to seek resources for their bottom line. Churches can seek resources for their heavenly goal. Are you looking to build a new building and want to hire a contractor affiliated with your beliefs? Are you looking for a graphic designer for your congregation’s identity? Search LinkedIn’s people, jobs, companies, business, answers, inbox or group options.

LinkedIn’s Groups feature is exciting. It’s comforting. It’s welcoming. Groups are communities based on common interests and affiliations, where members can communicate via forums and LinkedIn messaging (email). Users can easily join one of the thousands of groups already formed (I searched the “church” category and came up with 1,749). Or users can create a group of their own. Imagine a group for your congregation and exchanging encouragement, prayers, schedules and news.

Perhaps LinkedIn’s greatest feature is one I should reiterate: 43 million users. Even if this is a passing fad, it currently has the attention of forty-three million people. Talk about going out into the world with the message of Christ!