Archives for July 2011

Wednesday Webs 7-27-11

canning peppers

Wow, it’s been hot lately. If you grow peppers in your garden, which I do, hot weather is great. And if the season’s dry, which it has been, hot peppers grow even hotter.

Hot weather. Hot peppers. That’s what I’ve got.

I’ve also got a list of hot internet trends. As smartphones and tablets take over the world (said only somewhat facetiously), they’re changing the way we use the web. Take a look at these trends and see what they can do for you.Adunate Word & Design QR code

These trends can help grow your business. Adunate can help you put them to work. Email me for more info.

Beefy Bathing?

Cows in Jefferson County, WI

I love the diversity of my job!

Today I met with a new client, a longstanding law firm needing a promotional brochure. Their office is a beautifully renovated, old building—beautiful, traditional and formal. Think golden for bricks and navy for professionalism.

Afterward, I stopped at the fairly new Water House Cafe and Bakehouse for a summer lemon tea and blueberry scone. Think green, sustainable, eclectic and so very delicious!

And because I didn’t want to eat in my newly cleaned car (that’s gonna last as long as my resolution to not eat at the computer), I stopped at a Rock River wayside.

Look at the fun view across the river.

These beefy boys came moseying on down for some slurps and wading in the water. I like how they just stared at me.

“Hey, lady,” they’re probably thinking. “What’cha doin’ chillin’ on our river?”


Transform Complex into Simplex

Simplex Code Manager
Have you ever watched NBC’s Parks and Recreation? Well, the few episodes I’ve seen culminate my knowledge of anything municipal. Obviously, it’s not much. So when Tim Schwecke, of Civi Tek Consulting, called, I knew I had some studying to do.

Simplex Code Manager

Tim is an AIC certified consultant to city planners and he’s come up with a great product to simplify their job. He’s created Simplex Code Manager, an online resource city planners can use to build unique planning and zoning websites.

Tim wanted help with marketing his product. Together, we did an ad for Planning, the magazine of the American Planning Association. We also did a product sheet Tim can print and give to potential clients, or viewers can download from his website.

My big time studying came with the editing. Tim asked me to check the content he’d already written and make it marketable to his target audience. Tim knows his product well and had written great copy. All we needed to do was tone down the IT lingo a bit and tighten verbiage for a quicker reading.

Know any city planners? Pass along Simplex Code Manager—it’ll make their job much easier!

Wednesday Web 7-13-11

Abandoned House, Jefferson Co, Wisconsin

I recently joined the LinkedIn group Urban Photography. There’s some great photography going on there and I’m hoping to pick up lots of good pointers.

On another note, I shot this abandoned house a couple years ago for a photography class. No, it’s not an urban shot. And, yes, snow on the ground creates a bit of an oxymoronic message here in July. But, like all architecture, this house has an interesting story.

Better yet, here’s a link to 100 Abandoned Houses, by Urban Photographer member Kevin Bauman, of Detroit, MI. Beautiful houses. Beautiful photography. Beautiful, but sad and haunting.

I wonder what’s the story for each them?

Glamorous in Its Own Way

Drew Carrier Company, Waterloo Antique Mall, Waterloo, WIThis past weekend my husband and I were hit with the antique bug, a periodic affliction that sends us perusing auctions and antique shops. The auction we hit was a dud. But the Waterloo Antiques Mall in Waterloo, WI, was divine. As I told owner Sherry Rehm in an email, I’ve compiled my shopping list!

I also asked Sherry about her building. It’s such a beautifully restored, old structure and I wondered of its history.

Here’s what she has to say:

The 22,000-square-foot building was built in 1909 by the Drew Carrier Company, a manufacturer of dairy barn manure handling equipment. Not the most glamorous, as Sherry says. But, hey, anything dairy is so very Wisconsin.

The Drew Carrier Company was also impressive. According to Sherry, its equipment was a great time saver for farmers and very innovative for its day. Later the company added more dairy equipment to its production, as well as parts for doll buggies and other children’s toys.

In 1923 the Drew Carrier Company sold the building to McKay Nursery, a large, plant nursery in Waterloo. McKay used it for plant storage and makeshift housing for migrant workers.

Drew Carrier Company, Waterloo Antiques Mall, Waterloo, WI

When Sherry and her husband Bob bought the building in 2003, it had no lighting, heating or cooling systems. She describes it as a “solid building but it needed over 22 windows per floor, restrooms, elevator, interior walls, etc.”

Today, the renovated building offers a 10,000-square-foot showroom for quality, pre-1959 antiques and art from local artists. The lower level is home to the Waterloo Auction House, a monthly auction of consigned pieces. And the third floor provides office space for Bob’s business Badger Hotel Development Company LLC.

Maybe you’d also like to have an office in a great, old building? Sherry says her husband’s business doesn’t need the full third floor and they’re looking to rent out part of that space.

She also says the building has great karma. There you go!