Wednesday Webs: January’s Reading List

My January Reading List

One of my 2014 goals is to read more books. Actually, I already read a lot—usually 2-3 books at a time—but I never finish them. This year: Cover to cover reading, both fiction and non-fiction.

Here’s my reading list for January:

  1. The Wealthy Freelancer, by Steve Slaunwhite, Pete Savage and Ed Gandia
    I’ve enjoyed and benefitted from Ed Gandia’s online education so this book has been on my list. Successful freelancing isn’t all about money. The authors help us examine what we think is important and what life we wish to lead.
  2. White Papers for Dummies, by Gordon Graham
    A good explanation of white papers and step-by-step directions for successfully writing them. I want to write more white papers for Adunate and other businesses.
  3. One Summer: America, 1927, by Bill Bryson
    This is my educational, stream of consciousness reading for the month (although I think I’ll still be reading it well into February and March). My brother, an avid historian, suggested this for our family’s burgeoning book club. Bryson lightens his heavy duty writing with humorous snippets like “an office secretary of high spirits and light intellect” and “the railroad ‘wandered confusedly around the upper Midwest, as if looking for a lost item’.”

And to help me organize and understand my reading:

  1. Goodreads: The Facebook for booklovers, it offers discussion, sharing and online book clubs.
  2. I Love Libraries: American Library Association’s (ALA’s) book recommendations for anything you want to know.
  3. How I’m Repairing My Reading Habits: Maybe this will help me finish my books.
  4. 2014 is Year of the Reader: Book Riot doesn’t agree with The New York Times‘ premise that books and reading them are dying arts. What do you think?



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Wednesday Webs: History Repeats Itself with Content Marketing


When it comes to strategic business practices, content marketing is arguably the most essential out there today. Sure, it’s story-telling at its core, and that we know is as relic as marketing gets. But nowadays we’re telling stories in all new ways. Interestingly, the payoff is proving greater than any other advertising effort.

Need help with your content marketing? Adunate writes attention-getting content for B2B and B2C businesses. Contact me today!



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Wednesday Webs: The Best of Days

Pumpkins awaiting pie!

Aren’t these just the best of days? Here in south central Wisconsin we’re probably at peak color, if not starting to go beyond. The leaves aren’t as vibrant this year, but, oh, October has been beautiful nonetheless.

Autumn is absolutely my favorite season!

  • Autumn offers the best beer. Here’s a list of Top 10 Oktoberfests. Better hurry, the season’s almost over!
  • An interesting interview with Etsy’s Randy Hunt.
  • Back in the day (decades ago), we called this beer a nasty name, not to be repeated in a wholesome blog such as mine. Look, it’s now an artisanal and award-winning brewery! Funny how when we grow up, we also grow some taste.
  • I love this essay. My favorite part: “I gave you today to live. So do it.”
  • We’ll soon be visiting my son, now living in South Bend, Indiana. His request from home: Lakefront Pumpkin Lager. (What, is autumn only about beer?!)
  • Speaking of traveling, here are some cool city posters.
  • I had the best butternut squash bisque today at the Marigold Kitchen in Madison. I’m hoping this recipe will be as good.
  • What do you think of this debate? Should freelancers refuse to work for free? Should people expect them to?
  • So which squash makes the best pumpkin pie?  (By the way, pumpkin is a squash.)

Enjoy the last days of October—they’re such a gift!


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Wednesday Webs: Sweet September

canning peaches

My seasonal life used to be ruled by the school year—my own school days, my children’s school days and then my previous job in a parochial school. I have to admit now that the kids are grown and I’m self-employed, the idea that summer isn’t necessarily over brings a bit of smugness to my Septembers.

Aren’t these peaches beautiful? They’re one of many food things I’m working on these days, along with writing, designing and enjoying this delightful season.

Here are more beautiful things I’ve run across lately:


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Wednesday Webs: Summer’s Super Foods!

Dill growing in garden

This is such an exciting time of year. Each morning I go out to my garden and find the super food fairies have been hard at work during the night. We’ve had perfect garden weather so far—lots of rain a few weeks ago and now intensely hot sun. This beautiful dill is just biding it’s time, waiting for the pickles growing behind it to burst on to the scene. And they soon will. In just another week, we’ll be making dill pickles galore!

Visual communication is huge for marketing food. So are public relations, the media, and an overall emotional bond to delicacies we eat. Lately, I’ve found so much that supports this theory.

  • Here’s a case study for What We Eat and Why It Matters. Case studies are inordinately useful for managing the project, but they’re also educational for anyone looking to learn.

  • Earlier this month one of my favorite cheese companies, Crave Brothers, suffered a devastating blow when it had to voluntarily recall three of its specialty cheeses. This is devastating not only for them, but for the whole artisanal cheese industry. I’m watching with interest in how they handle this PR crisis (so far, I think they’ve done well). I’ve worked with owner Charles Crave in the past, and he and his family are wonderful people. I know they’ll come back better than ever. In fact, I’ve ramped up buying their mozzerella and mascarpone—oh, so very good!

  • Speaking of pickles, did you know Wisconsin has a Pickle Bill? It allows food entrepreneurs to sell certain home-canned foods without a license. Perhaps you’ve always dreamed of your own home-based food business? Be sure to check out your state’s Cottage Food Laws.

  • My client, Rock County Historical Society, is well into its year-long Breadbasket: Seed to Spoon Exhibit. It’s a fascinating celebration of the county’s culinary history!

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