Wednesday Webs: A Great Rural Art Project to Support

Indiegogo project by Fermentation Fest and Shimon & Lindemann

I’ve been enamored by Shimon & Lindemann since I saw them years ago in their Unmasked & Anonymous exhibit at the Milwaukee Art Museum. Once, I even suckered my husband into helping me emulate them for a photography class assignment, which involved him sitting in a rocking chair outdoors in the middle of winter. So when Donna, of Wormfarm Institute, asked me to help promote the project they’re doing together, I was happy to jump on the wagon. The bandshell wagon, that is.

Harvestore Bandshell

According to their Indiegogo page, “Artists John Shimon and Julie Lindemann designed the Harvestore Bandshell as both an homage to Wisconsin’s agricultural history and as a unique and mobile performance venue.” This half-a-historic-Harvestore-silo stage will showcase poets, musicians and drama performances at the 2104 Fermentation Fest, a 9-day festival of art, agriculture and fermented food in Sauk County, Wisconsin.

In case you’re wondering, Indiegogo is one of those super, people-minded crowd funding organizations that enable even the little guys to pursue their greater purposes. Perhaps you might consider contributing to this very cool project?

Anyway, I know I’ve been orating endlessly on the Fermentation Fest (when I take on a project I give it my all, including in-your-face, excessive promotion of my client!). I’ve talked about the food, but have I mentioned there’s art? One of the highlights of Fermentation Fest is the 50-mile, self-guided tour—DTour, as it’s been branded—through the rolling farmlands of Sauk County. But it’s not just farmlands. There’s art. Like 3-D art installations in the middle of hayfields. And performances—Pasture Performances—in, yes, animal pastures. And artisan food stands in the middle of nowhere.

This week my list of Wednesday Webs is a sampling of art in Sauk County, either during Fermenation Fest or any other time. You’ve got to come and see!

Pasture Performances at Fermentation Fest:

Sauk County Art Attractions

Wednesday Webs: An Artful List to Enrich Your Life

Kandinsky This week I had the opportunity to see Kandinsky: A Retrospective at the Milwaukee Art Museum. I’ve always been drawn to this modernist’s colorful boldness and the exhibit was a super representation of his work—130 pieces, to be exact. Interestingly, the exhibit ranged from Kandisky’s early years of self-discovery, including Impressionism and Art Nouveau (my favorite); to the bold abstractions we normally associate with him; to his final watercolor works in the 1930-40s.

I love the Milwaukee Art Museum with all its splendor of art and architecture. But lately I’m giving nod to a less formal presentation of art—rural art. It’s one I really appreciate simply because for the past 2-3 months it’s all I’ve been working with.

Fermentation Fest's Rural Art
Not that I’ve mentioned it at all (cough), but my recent project has been an event guide for the upcoming Fermentation Fest. Okay, I admit I’ve been a bit obsessed with it. It’s food. It’s art. It’s two of my great loves—an exciting event you simply must check out!

Anyway, in doing this project I’ve become aware of many organizations that greatly enrich our lives.

Here they are:

  • Art of the Rural is an group of rural Americans working to promote rural arts and culture. Every other year it sponsors Year of the Rural Arts and 2014 is one of those years!
  • Looking for a grant? To date, ArtPlace America has given $56.8 million in support of the arts, including several grants to Fermentation Fest’s very own Sauk County, Wis.
  • If you watch even a little PBS television, you’ve heard of the National Endowment for the Arts. This federal agency also provided funding for the Fermentation Fest.
  • Wisconsin Arts Board, another supporter of Fermentation Fest, has a great list of Wisconsin art tours.
  • Arts Wisconsin regularly posts cool artsy happenings and news on its Facebook page (bringing much more positivity to my day than political posts).
  • The Wormfarm Institute started out as a farm (but not a worm farm) and is now a non-profit working to integrate agriculture and culture. It’s currently accepting applications for its artist residency program.

Wednesday Webs: Newspaper Nameplates


 

Newspaper nameplate design by Adunate

I’ve been researching newspaper nameplates for an upcoming project. Sometimes people refer to these as mastheads, but technically, in newspaper design the masthead is a section that lists the name of the publisher, contact information and subscription rates. Whatever. The top banner of the newspaper is what I’m working on. And here’s what I’ve run across in my research:

  • Ever wonder why newspaper mastheads were always done in Gothics? According to Font Factory, these typefaces embody the longstanding credibility newspapers wish to convey.
  • This instructor’s site takes me back to my college days. One of my favorite journalism classes: Newspaper Design.
  • Newspapers aren’t dead. Here are trends in news design.
  • When it comes to inspiration, nothing beats Pinterest!

 

Wednesday Webs: January’s Reading List

My January Reading List

One of my 2014 goals is to read more books. Actually, I already read a lot—usually 2-3 books at a time—but I never finish them. This year: Cover to cover reading, both fiction and non-fiction.

Here’s my reading list for January:

  1. The Wealthy Freelancer, by Steve Slaunwhite, Pete Savage and Ed Gandia
    I’ve enjoyed and benefitted from Ed Gandia’s online education so this book has been on my list. Successful freelancing isn’t all about money. The authors help us examine what we think is important and what life we wish to lead.
  2. White Papers for Dummies, by Gordon Graham
    A good explanation of white papers and step-by-step directions for successfully writing them. I want to write more white papers for Adunate and other businesses.
  3. One Summer: America, 1927, by Bill Bryson
    This is my educational, stream of consciousness reading for the month (although I think I’ll still be reading it well into February and March). My brother, an avid historian, suggested this for our family’s burgeoning book club. Bryson lightens his heavy duty writing with humorous snippets like “an office secretary of high spirits and light intellect” and “the railroad ‘wandered confusedly around the upper Midwest, as if looking for a lost item’.”

And to help me organize and understand my reading:

  1. Goodreads: The Facebook for booklovers, it offers discussion, sharing and online book clubs.
  2. I Love Libraries: American Library Association’s (ALA’s) book recommendations for anything you want to know.
  3. How I’m Repairing My Reading Habits: Maybe this will help me finish my books.
  4. 2014 is Year of the Reader: Book Riot doesn’t agree with The New York Times‘ premise that books and reading them are dying arts. What do you think?

 

Wednesday Webs: History Repeats Itself with Content Marketing

SniteArtMuseumI

When it comes to strategic business practices, content marketing is arguably the most essential out there today. Sure, it’s story-telling at its core, and that we know is as relic as marketing gets. But nowadays we’re telling stories in all new ways. Interestingly, the payoff is proving greater than any other advertising effort.


Need help with your content marketing? Adunate writes attention-getting content for B2B and B2C businesses. Contact me today!