Branding That Stands the Test of Time

JohnBhendII

My husband and I are remodeling one of the bathrooms in our 96-year-old American Foursquare house. Actually he’s doing all the work and I stand by offering creative direction (which is pretty much how we do all our home renovation). Anyway, while tearing up some of the floorboards we came across this label. It’s the name of the man who built our house.

John Bhend.

This is a name we know pretty well because it’s branded all over our house. Usually, it’s handwritten, like you see here. It’s on the underneath of stairboards. On 2x4s in the walls. On trusses up in the attic. According to those in the know, when a builder received his order of lumber, it came with his name written on many of the pieces. Are any of you in the trade? Is this still true today?

Anyway, our house is one solid specimen of honest architecture. It sits square on a hill and even on the windiest days (of which we have plenty), I’m cozy inside without so much as a creak or a groan. To me, the name John Bhend represents quality, strength and security.

Isn’t it interesting how nearly a hundred years later this name still holds such weight? I wonder what people will think of our work a century from now? Whether we’re building a house or branding a product, will it accommodate such long-standing distinction?

gray bathroom floor tiles

When it comes to quality, renovating with my husband is like having my very own John Bhend. His craftsmanship parallels that of the rest of our house and I know it will stand the test of time. Check out the new floor in our bathroom. Each of these pretty little accent tiles came independent of the larger tile. This means as my husband laid them out one by one, he ran down to his wet tile saw in the basement and custom cut each corner. (Honestly, I don’t purposely come up with the most labor-intensive ideas.)

In any event, didn’t he do an awesome job?

copper sink with concrete countertop

Here’s the concrete countertop. It’s the fifth one he’s built for our house, so by now he’s pretty well got the groove for these things. I just love the contrast of materials against each other—wood, concrete and metal.

So here’s our bathroom renovation thus far. We still have a ways to go, but I know it will be good—we’ve got a brand to carry on!

 

Related Posts:

Comparing Speeds of Internet

internet satellite dish

A couple months ago, in an extreme fit of frustration, I posted this whine about my slow internet. I even did a video, complete with irritating hum throughout, just so you could see just how slow it really was.

Well, I’m happy to say we’ve made some changes and things have improved. Let’s do a little before and after comparison.

BEFORE: Local Wireless Broadband Provider

In the 15-18 years we’d been on the internet, we subscribed to a local, privately-owned internet service provider (ISP) company. We’ve always been advocates of non-corporate businesses and it was intriguing to be part of this company throughout its ground-up development.

We live in a rural area so for many of these years we were on dial-up. Remember that resonating screech of connection? If you want to relive the old days, here it is!

About eight years ago we broke down and purchased a wireless broadband antenna. To be specific, it was a Motorola Canopy Subscriber Module available through our ISP. We mounted this paddle-like antenna high on our 40-ft TV tower and from there it received transmission from an ISP tower located about five miles away. Purportedly, we were to get access speeds ranging from 2-6 Mbps (megabits per second). Megabits? Ha! I doubt we ever broke out of the gigabit barrior.

And then there were the lightening strikes, the interference from other 900 MHz users and the inopportune disconnects (are there ever opportune disconnects?). Combine these with a growing list of other frustrations and I had reached my limit. As much as I wanted to support a local company, the unreliable internet it provided was not acceptable. In fact, it was hurting my business. So for two days I went into full-time research mode, I learned more about the state of U.S. telecommunications than is comforting, and I calculated some comparisons.

Local Wireless Broadband Provider
Antenna Cost: $300, plus $199 installation (2005 rates)
Avg. Access Fee: $51.85/month, including website hosting ($622/year)

AFTER: WildBlue Satellite Dish

In 2009, Congress passed the American Recovery and Reinvestment Act. As part of this provision, specific communications companies received subsidies, which they in turn offered to new satellite broadband users by way of free setup and discounted rates. WildBlue Internet (Exede) is one of these companies. Yes, it’s a big, nationwide company, and no, it’s not one I’d normally patronize. Sometimes though, my high-and-mighty ideals just don’t work out.

So now we have this not-so-attractive dish sitting on our roof just outside our attic window. It connects to a satellite located somewhere in the southern sky and, for the most part, it’s bringing fairly reliable internet (no, there isn’t TV with this satellite). Recently, data showed my my speed clocking in at 10 Mbps—that’s not cable internet fast, but compared to what I had before, it feels like the speed of light! More importantly, it doesn’t cut out like my previous internet and, so far, working with the company’s service reps has been a pleasant experience.

WildBlue Satellite
Dish cost: $0
Installation: $5
Avg. Access Fee: $42.15/month ($505/year)
Website hosting with Hands-On Web Hosting: $4/month ($48/year)

So there you have it. I can probably quit whining for a while. But just so you know, the whole broadband issue isn’t going away soon. Here in my Badger state “a lack of reliable and affordable broadband service in many areas in Wisconsin is hampering the ability of individuals and businesses to capitalize on new technologies,” according to this recent Milwaukee Journal Sentinel article. Justifiably and thankfully so, there are many organizations pushing for change.

What about you? What internet are you using and how’s it working for you? What are your thoughts on better access in the U.S.?

 

Related Posts:

Market Now for Business Ahead

cuttingWood

Here in Wisconsin winter is finally loosening its hold on us. See there in the right corner of my picture, there’s even a tinge of green poking through the ground.

That’s my husband cutting wood. We burn wood for nearly all our heat so he spends many weekends sawing away. I know, with spring around the corner you wouldn’t think he’d need to do this, but the guy just never sits still. He’s also the epitome of planning ahead. Our wood storage is always filled and what he’s cutting now won’t be used until next year, or maybe even the year after that.

I posted this picture because Earth Day is coming up in two weeks. It also reminds me that I need to keep up with my marketing.

I’ve noticed an interesting pattern in the eight years I’ve been in business for myself. It seems to take a good 6-12 months to see results on my marketing efforts. This means the projects I’m working on right now are a result of the marketing I did last summer. And whether or not I have projects in my pipeline next winter depends on how much marketing I do now. Obviously, I need to keep my saws sharpened and running!

What do you think? Have any of you noticed this in your business?

Related Posts:

Wednesday Webs: First Day of Spring

cedar waxwing in crabapple tree

Happy first day of spring!

This past weekend our crab apple trees were invaded by masses of cedar waxwing birds and one lone robin. The waxwings over-indulged on the apples and sure enough, by the end of the day they were drunk on fermentation and banging into our windows.

The robin, well behaved as he was, was my first spotting of this loyal indicator of spring. And true to tradition, he’s brought one last snowstorm (at least).

Anyways, it’s the first day of spring and here are some delightful links for the season:

  • This Chalk Guy is popping up all over the web. His work is truly amazing!
  • Why spring came a day early this year? Think vernal equinox and other science-geeky things.
  • In spite of the snow and cold, I’ve been hearing songbirds I haven’t heard in months.
  • All you need to know about gardening: Here at Seed Savers’ free webinars.

Happy Vernal Equinox!

Related Posts:

March Madness

MarchMadness

This was the scene today as I looked out my office window. As much as I love snow, I couldn’t help feeling a toasty glow of thankfulness that I can work without leaving my warm, cozy house.

Staying home brings to mind articles I’ve been reading on self-employment. Has anyone seen this study by MBO Partners? Their recent research shows that the independent workforce is going mainstream and within five years is expected to increase by another 23 million. Not only are more people feeling their moxie and working for themselves, they’re also finding greater satisfaction in doing so.

Or perhaps you’ve read this New York Times article, A World Without Work? Author Ross Douthat feels 21st-century American life is gradually taking on a utopian decline of working, although maybe not necessarily by choice. You can draw different conclusions from his theories, but perhaps the comments are most interesting. Many of them touch on a developing “gig society,” where people manage on multiple smaller jobs rather than one career (The Daily Beast calls it “gigonomics”).

Gigs by choice or circumstance, there’s one commonality that puts a freeze on freelancing—health insurance. Once again, I have reason to be thankful. My husband is securely employed in a job that provides these benefits (he works outdoors no less, so on days like today I’m really appreciative).

But what about those who don’t have the blessing of benefits?

As our economy shifts to an independent workforce, this issue is addressed more and more. This Forbes article talks about the cost of health insurance. The Freelancer’s Union is a non-profit advocating for a better entrepreneurial life. And this .gov link explains how insurance options will expand under the Affordable Care Act.

Stay warm folks!

Related Posts: