A VIP Culinary Celebration

Rock County Historical Society Breadbasket Exhibition, Janesville, WIThis past weekend I was super proud to be part of the Rock County Historical Society’s VIP opening of the Breadbasket: Seed to Spoon Exhibition. Earlier in the year, I did the logo for this upcoming marketing campaign. Well, the upcoming is now here, and their yearlong celebration of Rock County’s culinary heritage has officially begun.

Breadbasket: Seed to Spoon, Rock County Historical Society, Janesville, WI

Executive Director Mike Reuter did an amazing job coordinating this initiative. When we first discussed the project back in December, I had no idea to what great extent his display plans were. He and his team put together a huge exhibit complete with interactive projects, newly hatched pheasants and a very large cow.

Breadbasket: Seed to Spoon, Rock County Historical Society, Janesville, WIUsing food to showcase a historical society is, in my opinion, brilliant. As Mike said at Saturday’s opening, the society wanted to join together the diverse entities of Rock County and what greater common bond is there than food!

It’s always a thrill to see one’s design work done up in real life. Here, they used my logo on everything from small notes and recipe cards to 6-foot banners.

Breadbasket: Seed to Spoon, Rock County Historical Society, Janesville, WIAnd how’s this for cool? They even had the logo printed as a plexiglass panel for their door. I love it!

So, folks, if you’re in the Janesville, Wisconsin area, be sure to check out the Rock County Historical Society. It’s architecture is stunning and this celebration of culinary heritage is super fun.

 

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If Adunate Was a Hotel (or a car)

Historic Congress Hall, Cape May, NJ

In an effort to position themselves amongst tire-kicking clients, freelancers often use metaphorical comparisons. Whereas some freelance professionals are like Yugos in cost and value, others are a Mercedes Benz. On the other hand, if I, as a writer and designer, could be a hotel, I’d want to be Congress Hall (which in car terms is a middle to high level, fully loaded Ford Mustang Convertible—sweeeet!).

My husband and I stayed in this historic hotel last week while vacationing in Cape May, NJ. It certainly wasn’t the cheapest lodging in town. But it wasn’t the most expensive either. Here’s why staying at Congress Hall rather than a Red Roof Inn made our vacation so memorable. And here’s why the hotel’s ultimate value was very much worth its extra cost.

The beautiful lobby in Congress Hall, Cape May, NJ The minute we stepped into this beautiful lobby, I felt embraced by a timeless, seaside charm. There was a wedding reception going on and the grounds were abuzz with guests, but the hotel clerk still managed to make us feel welcomed and special.

Concierge book for Congress Hall, Cape May, NJ

Congress Hall is actually part of the Cape Resorts Group, which includes a B&B, boutique inn, and other lodging venues. Upon checking in, we received this gift of a 155-page concierge book. It’s super interesting—everything from histories of its properties and menus of its restaurants, to what’s happening in the area and stories of people who regularly visit. And wow, check out the Summer 2013 date! Does the group reprint this book every season? It’s like someone really cares enough to keep me informed.

Okay, okay. The marketing professional in me knows the overall objective of this book is to toot the Cape Resort’s horn. But it’s done in such an intriguing, storytelling way, I can’t help being drawn in. If the group puts this much care and intention into one concierge book, it surely will do the same with other things.

Historical items at Congress Hall, Cape May, NJDesigner Charles Eames used to say, “The details are not details. They make the design.”

He also said details make the product.

So it is for the historic hospitality industry. The Congress Hall room keys were inspired by an old mailbag tag used on the Washington D.C.- Cape May line. The tables in the hotel’s Blue Pig Tavern are adorned with antique china and holloware discovered during a 2001 renovation. As a history buff, I was swooning!

Beach Plum Farm, Cape May, NJIn addition to its lodging venues, the Cape Resorts also offers several restaurants, coffee shops and food services. We ate a breakfast and dinner at the Blue Pig Tavern and the food was delicious.

What I loved most was, not only was the seafood fresh, so was the produce. Credit Beach Plum Farm for this. According to the concierge book, this 62-acre farm raises more than 100 varieties of fruits, vegetables, herbs and flowers—all for the group’s restaurants. As we toured the farm, we also saw egg-laying hens, pigs, sheep and beehives. Isn’t that awesome? The minute we tasted our Caesar salads, my husband and I knew they were made with homegrown garlic (we also grow our own). We’re not exactly food connoiseurs, but fresh, homegrown and cooked-from-scratch food certainly stands out!

Congress Hall, Cape May, NJ

So, yeah. Even though I’ve been back in my beloved office for nearly a week, it’s obvious I’m still in a traveler’s nostalgia. I long once again for the New York Times delivered to my door each morning and the relaxed moments sitting in a coffee shop with my husband (ah, I think I’ve finally enlightened him of this great joy in life:-).

Until then, I’m striving to be the Congress Hall of words and design.

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Wednesday Webs: Thinking About Summer

poppies2013

Summer is on its way! My poppies are blowing in the wind and temps are rising! I find my thoughts filled with the potpourri of the season—gardens, fresh food, new recipes, gatherings with friends and family, and a list of accomplishments I hope to achieve.

This week my links are equally as random!

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Old School Branding with Historic Architecture

Gaston School Gallery and SchoolGrounds Cafe, Cottage Grove, WI

Isn’t this most quaint, inviting schoolhouse ever? I’ve always admired this building as I’ve driven past on my way to Madison—its unique architectural lines, the cozy setting, and the decades of learning that surely transpired within its walls. You can imagine my excitement when in recent years it opened as the Gaston School GallerySchoolGrounds Cafe.

I recently had the opportunity to talk with Eric Willman, general manager of Gaston School Gallery–SchoolGrounds Cafe, where he describes how historic architecture benefits their business and how they’ve used it to create a successful brand. The gallery and cafe are owned by David Morrow and Eric’s wife, Alissa, heads up the bakery department.

Eric’s conversation is fascinating! If you’ve been aspiring to set up shop in a cool, old building, you for sure want to hear what he has to say.

So check out this, my second podcast. And stop by their stunning shop at the intersection of Hwy N and I-94 (exit 244) in Cottage Grove, Wisconsin. It’s a perfect way to wrap up Historic Preservation Month!

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Remembering Why We Can

CapeMayHouses

Every time I travel, I become more and more enamored by this fascinating country. There’s the diverse geography, unique cultures, warm people, and cherished histories. And then there’s the food! And the architecture! Plus the art, linguistics, local customs, and all-around ways of life. My list goes on and on!

My husband and I just returned from vacationing out east. Our first stop was Philadelphia for our son’s graduation (so very proud of him!). Visiting a large city always means lots of walking, but that’s the best way to immerse in its essence. It also helps work off the volumes of delectable food we consume!

Making Bloody Marys in National Mechanics Restaurant, Philadelphia, PA

Are you a Bloody Mary fan? National Mechanics Bar & Restaurant is located in the Old City district and has this outrageous make-your-own Bloody Mary bar. Very fun! That’s the grad there, setting the pace. He educated us on a few cultural differences between Wisconsin and Philly—like how Wisconsinites tend to add a whole salad to their Bloody Marys (pickles, eggs, beef stick, whatever fits in the glass) and Philadelphians go with a simple celery stalk and this mega selection of spices. This restaurant didn’t serve a beer chaser either, which obviously is very Wisconsin. No problem, the Bloody Mary was a perfect toast to a delicious brunch.

Walking the boardwalk at Atlantic City

Originally, we had planned to see the New Jersey shore last fall but Hurricane Sandy put a halt to that. Visiting this spring instead turned out to be perfect timing. The weather was a bit blustery, which I much prefer over hot and humid, and the crowd was minimal. Here’s one of the glitzy casinos along the Atlantic City Boardwalk. We’re not much into the gambling scene, but we strolled the whole boardwalk and it was fun just to see it all.

Cape May, NJ lighthouseWe then headed down to the southern tip of the peninsula to Cape May and a much quieter style of vacationing. A walk through this quaint town is like a time warp back to Victorian gentility. It’s filled with historic hotels and homes, all colorful and inviting like those you see in the top photo. Most of them are now B&Bs, restaurants or shops (stay tuned for when I write of our hotel later this week). I’d love to tour them all!

And being on the ocean? Well, for us Midwesterners, it was awesome!

Cape May, NJ

You can’t visit a lighthouse without climbing the tower. So, of course, we hiked the 199 cast iron steps to the top of the Cape May Lighthouse and looked down on the town below. We also checked out the Cape May Winery & Vineyard, one of several wineries in the area, and toured the Cape May Brewing Company. Both were super friendly, fun and tasty!

Chiconteague PonyOur last leg of the trip was a ferry ride across the Delaware Bay and road trip down to the Chincoteague and Assateague Islands in Virginia. Does anyone remember reading Misty of Chincoteague when you were young? I loved this book and the rest of Marguerite Henry’s series. Chincoteague. Assateague. The names themselves evoked intrigue in the heart of a horse-loving, adventure-dreaming girl!

As for pronouncing Chincoteague, have fun with that. We asked every local we came upon and each said it differently. Certainly none of their pronunciations were like the word appears or as this source suggests. If I recall, some said “SHIN-o-tay,” others said “Shin-co-TEE,” and locals referred to themselves as “tiggers.”

No matter how you say it, the Chincoteague National Wildlife Reserve is truly a treasure. Located on Assateague Island, its 14,000 acres of beach, dunes, and marshland are a natural habitat for waterfowl and an adapted haven for these special ponies. We walked for miles and miles.

So there you have it: An abbreviated rundown of our 2-week vacation. As I think of our travels and the thrill of seeing worlds different than our own, I’m once again reminded how enamored I am by the United States. And this Memorial Day, I’m thankful to those who’ve made living here possible.

God bless America!

 

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