Adunate Now Offers Social Media Marketing

Forward Mutual Insurance Company social media marketing

You know you should be doing social media marketing. But maybe you don’t quite know how? Maybe you don’t have time? Or maybe you just don’t have an interest?

Here’s something to think about.

The days of passive consumerism are over. Impersonal advertising, like television, radio and newspaper, no longer holds the all-influencing power it used to have. Now we consumers seek connection, communication and information. With all our cool tech devices, we pursue these desires whenever we want, wherever we want. Given that, social media has become the primary marketing venue for reaching today’s consumers.

Forward Mutual takes on social media marketing

Mutual insurance companies generally are not frontrunners in online marketing, yet, last spring when Forward Mutual updated its website, we discussed the idea of social media marketing. President and CEO Lois Wiedenhoeft wanted to reach out to its younger target market in the way they communicate. She also wanted to answer their insurance questions and offer helpful ownership advice. Social media was just the tool to do that, plus it would increase Forward Mutual’s exposure and build credibility.

Last month we got the ball rolling!

Once a week, Forward Mutual and Adunate work together to post on Facebook, LinkedIn and Twitter. We’re also doing regular blog posts in the form of News. Contracting Adunate to manage its social media marketing allows the staff at Forward Mutual time to do what they’re committed to doing best—serving home and farm owners throughout southeastern Wisconsin.

So check out Forward Mutual’s new presence on Facebook, LinkedIn and Twitter. Be sure to “Like” the pages and follow this innovative mutual as it reaches out to its market!

Oh, and by the way, if you’re on the fence about social media marketing for your business, check out this little infographic I put together. Based on statistics from Statista, it’s easy to see your business is hiding in a hole if it’s not active online.

If you’d like help with your social media marketing, be sure to give me a call.

Social media marketing infographic by Adunate

Expanding Into New Lines of Communication

close stitching of quilt by Chris Kirsch

Sometimes it’s hard to decide whether to be enthusiastic or envious. Like now…I pass along social media marketing advise to my client Chris Kirsch and she successfully runs away with it in ways that far surpass my own marketing.

I’m just kidding, of course. I’m so proud of Chris’ business savvy and I’m itching to pass it along. And because Marketing Mentor’s Ilise Benun extols the benefits of podcasting, I’ve decided an interview with Chris will spread her success and introduce a new communication tool for myself.

There’s just one problem: I sound like a dork.

In Marketing Mentor’s podcasts, Ilise always comes across as intriguingly poised. In our podcast together, Chris sounds delightful and I, well, let’s just say I’ve left myself room for lots of improvement. But that’s okay. This was so fun to do and there are so many interesting people out there to interview, I’m anxious to try it again.

So, here it is. The first of my audio podcast series, rough as it is. And let me introduce to you—Chris Kirsch!

Chris, to me, is foremost my friend and neighbor. We enjoy walking together several mornings a week, where we discuss business, faith in God and lots of other things. Hey, we’re talented, multi-tasking women—we can both walk and talk pretty doggone fast!

Chris is also one of my clients. A couple years ago I suggested she try blogging as a means of reaching out to her target audience. The tricky thing is, her audience generally is not considered to be users of social media.

No problem!

Here’s how Chris gets around that and uses blogging to bring further success to her business.

PS. The photo above is a closeup of one of Chris’ quilts. Okay, yes, I admit; I am envious.

PPS: I know so little about this podcasting. I’m looking for suggestions; so please, do share!

Check Out the New Digs!

A new look for Adunate!

Well, what do you think? My blog has an all new look!

I’ve been working on this for, oooh, I’m embarrassed to admit. Let’s just say I’ve been squeezing it in between my client’s important projects and it’s taken a very long time.

Speeding the process along was John Sawyer, a WordPress guru from The Small Business Website Guy. I really liked the features of WordPress’s Twenty Eleven theme but I also wanted some customized design elements. So John did the foundation work and I tweaked, and tweaked, and tweaked and tweaked.

Anyway, here it is—Adunate’s customized WordPress theme, complete with three columns and a maximized content area. It’s coordinated to match my Adunate business site, yet comes with unique accommodations for photography, Twitter feeds, and other cool media stuff.

What about you? Does your blog need an new look? Want to start blogging to promote your business? Let me help with a theme specifically designed to fit your needs!

Wednesday Webs 3-7-12

photo by Adunate Word & Design

I’m not much of a TV person. Instead, the couch calls me for a relaxing evening of perusing blogs, photography sites and, of course, Pinterest. My favorites are those that simply celebrate the everyday nuances of life.

And photography. Of course, they must have good photography!

Here are some that make me swoon:

  1. The Lively Morgue, a collection of great New York Times photography
  2. Kinfolk Magazine encourages a natural approach to spending time with family and friends
  3. The Scout promises the very best, the most unique, and the most inspiring New York has to offer
  4. The Makers celebrates “those who embrace a more tactile way of living,” according to photographer Jennifer Causey


Gen Y, Social Media and Chocolate

Le Boulanger des Invalides Jocteur, photo by Jordan Ferry, Oh Happy Dayphoto by Jordan Ferney: used with permission

Maybe it’s because I have Gen Y kids. Or maybe because, as a late bloomer in the academic arena, my fellow collegians were Gen Y. Anyway, I think this age group is pretty impressive.

Gen Y officially consists of those born between 1982 and 1995, give or take a few years. They’ve ambled into adulthood with the most unprecedented ideas, and, with their 24/7 technology connection, they’ve completely transformed the rules of doing business. Interestingly, they’re proving quite successful.

Here’s an example.

Jordan Ferney is an entrepreneurial party planner, letterpress printer and writer. She’s also a blogger who captures up to 600,000 readers a month on Oh Happy Day, a lifestyle and design blog.

Right now Jordan is celebrating her blog’s fifth anniversary by giving away a trip for two to Paris. As in Paris, FranceLinking to her site means I’ve entered her contest, and if I win, I’m definitely taking her suggestion for hot chocolate. Really, is this brilliant marketing on Jordan’s part, or what?

And what does this brilliance and faithful readership translate into? How about advertising dollars, exposure to her businesses, and marketing benefits many of us oldsters just can’t seem to fathom.

What’s with us oldsters?

Should we be paying attention to these kids? (I know, they’re not really kids…) Should we, like them, be using the internet and social media to bring awareness to our business?

You bet we should. We should be looking at what they’re doing and think how we can apply it to what we’re doing. If you’re a numbers person, here are stats affirming that social media has become our marketing mainstream. The link is to an over-a-year-old YouTube, which by today’s standards is way outdated—all the more reason your business needs to act now to get with the times.

Blog, e-newsletter, LinkedIn, Facebook, Twitter, and more…need help understanding all these social media and how they can grow your business? Drop me a line. I’ll bring you so up-to-date you’ll feel like a kid again.