Expanding Into New Lines of Communication

close stitching of quilt by Chris Kirsch

Sometimes it’s hard to decide whether to be enthusiastic or envious. Like now…I pass along social media marketing advise to my client Chris Kirsch and she successfully runs away with it in ways that far surpass my own marketing.

I’m just kidding, of course. I’m so proud of Chris’ business savvy and I’m itching to pass it along. And because Marketing Mentor’s Ilise Benun extols the benefits of podcasting, I’ve decided an interview with Chris will spread her success and introduce a new communication tool for myself.

There’s just one problem: I sound like a dork.

In Marketing Mentor’s podcasts, Ilise always comes across as intriguingly poised. In our podcast together, Chris sounds delightful and I, well, let’s just say I’ve left myself room for lots of improvement. But that’s okay. This was so fun to do and there are so many interesting people out there to interview, I’m anxious to try it again.

So, here it is. The first of my audio podcast series, rough as it is. And let me introduce to you—Chris Kirsch!

Chris, to me, is foremost my friend and neighbor. We enjoy walking together several mornings a week, where we discuss business, faith in God and lots of other things. Hey, we’re talented, multi-tasking women—we can both walk and talk pretty doggone fast!

Chris is also one of my clients. A couple years ago I suggested she try blogging as a means of reaching out to her target audience. The tricky thing is, her audience generally is not considered to be users of social media.

No problem!

Here’s how Chris gets around that and uses blogging to bring further success to her business.

PS. The photo above is a closeup of one of Chris’ quilts. Okay, yes, I admit; I am envious.

PPS: I know so little about this podcasting. I’m looking for suggestions; so please, do share!

Check Out the New Digs!

A new look for Adunate!

Well, what do you think? My blog has an all new look!

I’ve been working on this for, oooh, I’m embarrassed to admit. Let’s just say I’ve been squeezing it in between my client’s important projects and it’s taken a very long time.

Speeding the process along was John Sawyer, a WordPress guru from The Small Business Website Guy. I really liked the features of WordPress’s Twenty Eleven theme but I also wanted some customized design elements. So John did the foundation work and I tweaked, and tweaked, and tweaked and tweaked.

Anyway, here it is—Adunate’s customized WordPress theme, complete with three columns and a maximized content area. It’s coordinated to match my Adunate business site, yet comes with unique accommodations for photography, Twitter feeds, and other cool media stuff.

What about you? Does your blog need an new look? Want to start blogging to promote your business? Let me help with a theme specifically designed to fit your needs!

Wednesday Webs 3-7-12

photo by Adunate Word & Design

I’m not much of a TV person. Instead, the couch calls me for a relaxing evening of perusing blogs, photography sites and, of course, Pinterest. My favorites are those that simply celebrate the everyday nuances of life.

And photography. Of course, they must have good photography!

Here are some that make me swoon:

  1. The Lively Morgue, a collection of great New York Times photography
  2. Kinfolk Magazine encourages a natural approach to spending time with family and friends
  3. The Scout promises the very best, the most unique, and the most inspiring New York has to offer
  4. The Makers celebrates “those who embrace a more tactile way of living,” according to photographer Jennifer Causey


Gen Y, Social Media and Chocolate

Le Boulanger des Invalides Jocteur, photo by Jordan Ferry, Oh Happy Dayphoto by Jordan Ferney: used with permission

Maybe it’s because I have Gen Y kids. Or maybe because, as a late bloomer in the academic arena, my fellow collegians were Gen Y. Anyway, I think this age group is pretty impressive.

Gen Y officially consists of those born between 1982 and 1995, give or take a few years. They’ve ambled into adulthood with the most unprecedented ideas, and, with their 24/7 technology connection, they’ve completely transformed the rules of doing business. Interestingly, they’re proving quite successful.

Here’s an example.

Jordan Ferney is an entrepreneurial party planner, letterpress printer and writer. She’s also a blogger who captures up to 600,000 readers a month on Oh Happy Day, a lifestyle and design blog.

Right now Jordan is celebrating her blog’s fifth anniversary by giving away a trip for two to Paris. As in Paris, FranceLinking to her site means I’ve entered her contest, and if I win, I’m definitely taking her suggestion for hot chocolate. Really, is this brilliant marketing on Jordan’s part, or what?

And what does this brilliance and faithful readership translate into? How about advertising dollars, exposure to her businesses, and marketing benefits many of us oldsters just can’t seem to fathom.

What’s with us oldsters?

Should we be paying attention to these kids? (I know, they’re not really kids…) Should we, like them, be using the internet and social media to bring awareness to our business?

You bet we should. We should be looking at what they’re doing and think how we can apply it to what we’re doing. If you’re a numbers person, here are stats affirming that social media has become our marketing mainstream. The link is to an over-a-year-old YouTube, which by today’s standards is way outdated—all the more reason your business needs to act now to get with the times.

Blog, e-newsletter, LinkedIn, Facebook, Twitter, and more…need help understanding all these social media and how they can grow your business? Drop me a line. I’ll bring you so up-to-date you’ll feel like a kid again.

Innovative Marketing by Xsell Products

Customized blog by adunate.com

Last year Dan Rahfaldt, of Xsell Products, called me about a website for his independent sales agency. Together, we put up a great site that markets to the power transmission and motion control industries.

Last month Dan called me for another project.

Not only am I glad to have repeat customers, but I’m especially thrilled when they’ve got innovative ideas. And Dan’s marketing ideas are spot on. He wants to regularly post a postcard on his website—one that will attract viewers with the answer to an intriguing question, and also promote his featured product and manufacturer.

We discussed several options and decided on a customized WordPress blog. I designed it to match his company website and linked it from the site’s menu. A blog allows Dan to easily add postcards and manage the page without a lot of techie know-how. In fact, he had his first post up shortly after the 60-minute tutorial I provided.

So, are you into manufacturing? Check out Dan’s postcards here. He’s got good ideas and he’ll get your products sold.

Want a customized blog for your company? Let me help. Contact me today!