If Adunate Was a Hotel (or a car)

Historic Congress Hall, Cape May, NJ

In an effort to position themselves amongst tire-kicking clients, freelancers often use metaphorical comparisons. Whereas some freelance professionals are like Yugos in cost and value, others are a Mercedes Benz. On the other hand, if I, as a writer and designer, could be a hotel, I’d want to be Congress Hall (which in car terms is a middle to high level, fully loaded Ford Mustang Convertible—sweeeet!).

My husband and I stayed in this historic hotel last week while vacationing in Cape May, NJ. It certainly wasn’t the cheapest lodging in town. But it wasn’t the most expensive either. Here’s why staying at Congress Hall rather than a Red Roof Inn made our vacation so memorable. And here’s why the hotel’s ultimate value was very much worth its extra cost.

The beautiful lobby in Congress Hall, Cape May, NJ The minute we stepped into this beautiful lobby, I felt embraced by a timeless, seaside charm. There was a wedding reception going on and the grounds were abuzz with guests, but the hotel clerk still managed to make us feel welcomed and special.

Concierge book for Congress Hall, Cape May, NJ

Congress Hall is actually part of the Cape Resorts Group, which includes a B&B, boutique inn, and other lodging venues. Upon checking in, we received this gift of a 155-page concierge book. It’s super interesting—everything from histories of its properties and menus of its restaurants, to what’s happening in the area and stories of people who regularly visit. And wow, check out the Summer 2013 date! Does the group reprint this book every season? It’s like someone really cares enough to keep me informed.

Okay, okay. The marketing professional in me knows the overall objective of this book is to toot the Cape Resort’s horn. But it’s done in such an intriguing, storytelling way, I can’t help being drawn in. If the group puts this much care and intention into one concierge book, it surely will do the same with other things.

Historical items at Congress Hall, Cape May, NJDesigner Charles Eames used to say, “The details are not details. They make the design.”

He also said details make the product.

So it is for the historic hospitality industry. The Congress Hall room keys were inspired by an old mailbag tag used on the Washington D.C.- Cape May line. The tables in the hotel’s Blue Pig Tavern are adorned with antique china and holloware discovered during a 2001 renovation. As a history buff, I was swooning!

Beach Plum Farm, Cape May, NJIn addition to its lodging venues, the Cape Resorts also offers several restaurants, coffee shops and food services. We ate a breakfast and dinner at the Blue Pig Tavern and the food was delicious.

What I loved most was, not only was the seafood fresh, so was the produce. Credit Beach Plum Farm for this. According to the concierge book, this 62-acre farm raises more than 100 varieties of fruits, vegetables, herbs and flowers—all for the group’s restaurants. As we toured the farm, we also saw egg-laying hens, pigs, sheep and beehives. Isn’t that awesome? The minute we tasted our Caesar salads, my husband and I knew they were made with homegrown garlic (we also grow our own). We’re not exactly food connoiseurs, but fresh, homegrown and cooked-from-scratch food certainly stands out!

Congress Hall, Cape May, NJ

So, yeah. Even though I’ve been back in my beloved office for nearly a week, it’s obvious I’m still in a traveler’s nostalgia. I long once again for the New York Times delivered to my door each morning and the relaxed moments sitting in a coffee shop with my husband (ah, I think I’ve finally enlightened him of this great joy in life:-).

Until then, I’m striving to be the Congress Hall of words and design.

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Market Now for Business Ahead

cuttingWood

Here in Wisconsin winter is finally loosening its hold on us. See there in the right corner of my picture, there’s even a tinge of green poking through the ground.

That’s my husband cutting wood. We burn wood for nearly all our heat so he spends many weekends sawing away. I know, with spring around the corner you wouldn’t think he’d need to do this, but the guy just never sits still. He’s also the epitome of planning ahead. Our wood storage is always filled and what he’s cutting now won’t be used until next year, or maybe even the year after that.

I posted this picture because Earth Day is coming up in two weeks. It also reminds me that I need to keep up with my marketing.

I’ve noticed an interesting pattern in the eight years I’ve been in business for myself. It seems to take a good 6-12 months to see results on my marketing efforts. This means the projects I’m working on right now are a result of the marketing I did last summer. And whether or not I have projects in my pipeline next winter depends on how much marketing I do now. Obviously, I need to keep my saws sharpened and running!

What do you think? Have any of you noticed this in your business?

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Why Nancy Pelosi and I are a Lot Alike

A couple weeks ago young Luke Russert brought up the idea to Nancy Pelosi that perhaps she’s too old for her continued position of House Minority Leader.

Whether Russert is the “poster boy of media nepotism,” to which he’s sometimes referred, that, I’m not going to debate. But one does have to wonder of his level of sadomasochism that he would ask such a question in the presence of Pelosi’s 40 female colleagues, many of whom were among the record number of women recently elected to the U.S. Congress.

Pelosi handled Russert’s twerpy question with class. While every other woman pounded him with boos, she, in all manner of calm, sweetness and smackdown, responded, “Let’s for a moment honor it as a legitimate question, although it’s quite offensive. You don’t realize that, I guess.”

No matter which way you lean politically, you have to admire Pelosi. Or, at least, you have to give her credit. A woman holding some of the highest political offices in our nation is guaranteed to be two things: 1) über intelligent, and 2) comeback queen to a lot of crap.

In those respects, it’s best to say Pelosi and I are not alike. In fact, we’re not even sort of alike. But in other ways, we are. Like how she was a stay-at-home mom for her children (yes, I can attest that managing a house full of kids requires diplomacy and interpersonal skills). And how she didn’t start her Congressional career until her youngest was ready for college (for me, a treasured motherhood memory is my youngest son’s “hi mom!” every day in passing at the university we both attended). And how she’s discriminated against because of her age (uh, I work in graphic design…I say no more).

This rather inimical incident (for Russert, that is) brings to mind the discussion of the eras of our lives. And ageism. And productivity. Because we’re living longer and because, comparatively speaking, the years of raising children have become a smaller portion of our total life, we have much more time to ourselves. Since I’m one of those career late bloomers who enthusiastically hopes to work forever, this topic really interests me. Hey, it should interest all of us. If we’re living longer, we need to provide for ourselves longer. As good ol’ Seth Godin says “Fifty is the new thirty.”

So what are your thoughts on this?

What about questions like “Am I too old to be a designer?” Or an engineer? Or a teacher? Or the House Minority Leader? Most people who responded to this question insisted creative thinking does, in fact, increase with age and, no, we’re not too old to produce great work.

Do our life experiences, as Pelosi says, contribute to—and even add to—our productivity as we age? Of course it does. Steve Jobs agreed back in the 1990s when he said, ”A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

Of course, design isn’t the only world in which we connect dots. There are dots in every aspect of life.

And then there are the Olderpreneurs. Or the Nevertirees. Whatever we call them, they’re the middle-age people and older who, like Dick Pyle, feel they still have much to contribute and “can’t really conceive doing nothing,” as he says on page 8 of Barclays Wealth. At age 60 he moved to France and started a truffle farm and wine retail/wholesale business.

What are your thoughts? Do you dream of being an Olderpreneur? What are your strategies for keeping the Russert biases at bay?

 

 

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Speaking Up for the Small Guys

Today, one of my LinkedIn group members asked, “What if the internet was suddenly unavailable?” Of course a storm of comments followed.

Let me tell you what it’s like for me and my business. Like most, I’m completely dependent upon the internet. Sure, I could probably live without it. But let’s be real—there would surely be major backlash for everyone if we had to suddenly revert to pre-online days.

Unlike many businesses, however, I don’t have the luxury of reliable, high-speed internet. I do have internet, yes. But I operate from a small, 10-square-mile pocket that for some reason doesn’t get the clear connection other areas take for granted.

Cable or DSL? Not in these neck-of-the-woods.

Instead, I have WLAN, a point-to-point connection from my antenna to a provider’s tower. It’s hit and miss, expensive and limits my data usage. Inevitably, whenever I have a crucial deadline or a sort-of-large file, my internet fails (now you know why I love coffee shops and libraries:-).

Funny thing, I’m centrally located between Milwaukee and Madison, two of Wisconsin’s largest metropolitan areas. Not exactly Siberia. If I have trouble with internet, what about the thousands of small businesses in western and northern Wisconsin? What about rural areas in any other state?

Here’s an interesting chart of internet availability in the U.S. And here’s a New York Times article on how many areas of the U.S. still are without internet. Really? In the very nation that started the internet? At a time when self-employment and small businesses are considered the Industrial Revolution of our time, how does limited internet affect those opportunities?

Lori Compas, executive director Wisconsin Business AllianceLast week I attended the kickoff for Wisconsin Business Alliance (WBA), a new, non-profit, non-partisan membership organization representing Wisconsin businesses. As executive director Lori Compas says, “For too long, Wisconsin has been operating in a 21st-century economy with a 20th-century mind-set. Now more than ever, we need a new voice for Wisconsin businesses.”

The WBA is going to be that voice. It’s going to speak for entrepreneurs, particularly small business entrepreneurs, as they seek an “infrastructure that supports a resilient economy, including roads and rail lines, internet access, cultural assets, and public utilities such as power and water.”

I’m excited about this new organization and proud to be a charter member. When people join together and work for the good of all, great things are sure to happen.

 

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Wednesday Webs: Child’s Play

A desolate park playground. Is there anything more indicative of September and kids going back to school?

On a more vibrant note, I’ve got a writing gig for Commercial Recreation Specialists (CRS), of Verona, Wis. They’re premier distributors for all things play—big, outdoorsy, adventurous play, like playground equipment, water sport inflatables, climbing walls, mini-golf—you name it. Hey, there’s no kid passively sitting around here!

Like I do for all my clients, I’m researching CRS’s product and industry. Obviously, now that September’s here, I’ll have to hit the parks after three o’ clock for that burst of youthful energy. In the meantime, here are thoughts on children and their play (interestingly, they all can be applied to adults as well:-)

  • According to this New York Times article, recess and the playground hold as much educational power as the classroom.
  • Do Europeans have a healthier attitude towards children’s play than the U.S.?
  • CRS’s terminology includes active play, imaginative play, non-scripted play and inclusive play. I wasn’t sure what defined inclusive play.

Any thoughts on children’s play and active play equipment? Please share since I’m looking to learn!

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