Wednesday Webs 4-18-12

old typewriters

How many of you grew up writing on typewriters? I did. So when I recently saw these on display, I didn’t know what was more alarming—that they were in an antique shop or that they were surely priced higher than they originally cost.

Ah, typewriters. Weren’t those the days? (Not really. The delete key is much easier than white out tape.)

But as long as we’re on the subject of writing, here are a few sites:

  • Writing persuasive copy is an art: Here are 58 easy-reading elements.
  • “Your” vs “you’re” has become epidemic. We need to address this.
  • Should writing term papers be replaced with writing blogs?
  • Churches can learn a little something about writing too.
  • Visuwords: So much more fun than a thesaurus.

 

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Why Do Believers Commit Suicide?

And She Was a Christian, by Peter Preus

Seven years ago, when my 20-year-old nephew died by suicide, one of the most painful things for his parents was the judgmental assumption many people made of his eternal life. At a time when his parents needed comfort the most, the long-held stigma of suicide created a reluctance to minister to them with the hope of salvation.

What people forgot, however, was that this beautiful, young man was a believer. He was a child of God. Like many people who kill themselves, he suffered from depression. Yes, it caused him to sin. But no, it did not overrule God’s loving grace. And just as we are saved by this grace in spite of our sins, so was this young man.

A book recently came out that my nephew’s parents recommend people dealing with suicide should read. It’s called And She Was a Christian, written by Peter Preus, a Lutheran pastor. His wife also suffered from depression and committed suicide in 1994.

This book must have been hard for Preus to write. He shares his wife’s story, from her days as a vibrant wife and mother, very involved in her church; to a woman destroyed by mental illness, very depressed and delusional.

Preus also covers a historical study of the church’s viewpoint on suicide. Today’s Christians commonly believe the Bible makes a black and white statement on suicide, but according to Preus, this viewpoint wasn’t always shared. In fact, many early Christians committed suicide as an alternative to the “horrifying and humiliating forms of execution,” as Preus writes. It was St. Augustine, of the fourth century Catholic Church, who determined suicide to be an unforgivable sin. I found this quite interesting.

Because this book is specifically intended for pastors and church professionals, Preus goes deep into the doctrinal aspects of suicide. I’m neither of those and I strive to maintain the “faith of a child” (meaning I intentionally shy away from debatable theological discussions). Admittedly, Preus is over my head at times. But he does make it clear, even to me, that Jesus’ dying on the cross is payment for every sin, even the sin of suicide.

The book And She Was a Christian is a great for anyone who has experienced suicide among their family and friends–those who are suicide victims. And it’s certainly a “must-read” for anyone who ministers to suicide victims.

 

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Must Non-Profits Look Like a Charity Case?

National School Leadership Conference

When I met with Rachel DiGiorgio two months ago, I knew I was going to like working with her. Rachel is the project manager for an upcoming National School Leadership Conference and she wanted topnotch promo pieces for this non-profit event.

“We want to look like a class act,” she said. Oh, that gave me a warm and happy feeling!

I do a lot of work for non-profits and I must admit sometimes it’s a challenge. They’re usually working on limited budgets, understandably so, and this defines how much they can spend on communicating their message.

It’s challenging in other ways as well. There’s a mistaken notion that if the visual communications for a non-profit are too flashy, too professional, or maybe just too “well designed,” they convey wastefulness on the part of the organization. Non-profits worry their audiences won’t open their checkbook or sign up to volunteer.

But guess what—it doesn’t benefit any organization, non-profit or not, to look like a charity case. Here are three reasons why.

Good Design Does Invisible Magic

A non-profit’s communication goal should be to attract its target audiences and hold their attention long enough to tell its story. Good design does this. It does it invisibly, without viewers even realizing why they’re impressed. Good design doesn’t have to be flashy or expensive, but it must give thought to theme, style, topography and imagery.

Good design is good communication.

Communication Establishes Credibility

Your visual communication is your image. It tells who you are. A poorly executed promo piece says you’re amateur, cheap, and you do not value your organization. A well-designed piece on quality paper (which doesn’t have to be expensive) says you are professional, honorable, and worthy of your audience’s time and money.

Your Effort Shows You Care

I love how Rachel explains her class act goals.

“God gave us his best,” says Rachel. “And while our best cannot rival God’s, we continue to strive to do our ‘human’ best out of love and gratitude.”

Really, why wouldn’t an organization want to look its very best? Why wouldn’t it want to communicate its message in a way that brings the best results?

Obviously, I’m not the only one asking these questions. Check out this DesignTalk discussion, where more than 85 people voiced a similar opinion.

 

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A New Book I Want to Read

Outspoken: Conversations on Church Communication

Alot of my work is for churches and other religious organizations.

With that in mind, I’d like to read the newly released Outspoken: Conversations on Church Communication. It’s by Tim Schraeder, and it’s put out by the Center for Church Communication, the same people who do the blog Church Marketing Sucks.

I don’t know much about the book, but at a mere $10.07 from Amazon, I figure it’s worth checking out. (It’s also available to order at Tribeca, in Watertown, WI).

Cost aside, the real reason I’m buying Outspoken is because its promoters have sparked my interest. They’ve creatively marketed their product and let me, their audience, know they’re sharing the collective wisdom of 60 church communication experts. Not only that, they’ve also provided free banners so I can promote their product as well. How smart is that!

So, if this book has done such a good job communicating its message, I’m guessing it will have helpful ideas for churches to communicate theirs—the greatest message of all, that of God’s love.

 

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Have You Sent Your Thank You Note?

Thank you card for Trinity Lutheran Church, Waukesha, WI

When I was a kid, my mom was naggingly insistent that her children send thank you notes whenever we received a gift. Well, according to Tom Ahern, a leading authority on working with donors, once again mom was right.

“Thank the donor immediately,” says Ahern in his book Keep Your Donors: The Guide to Better Communications & Stronger Relationships. “The thank you letter sets the tone for all your subsequent communications with the donor.”

Trinity Lutheran Church, Waukesha, WI, is spot on when it comes to thank you’s. Church secretary Sandy recently asked me to design a simple card that would allow them to handwrite their own message of thanks, whatever the occasion.

Working with Sandy has been a charm. We discussed imagery for the cover and Sandy submitted several samples that she shot herself. With a little sharpening and perspective adjustment, her photo of Trinity’s stained glass window was just what we wanted. We topped that off with a UV coating on the cover side for a nice gloss and left the inside flat for easy writing (thanks Crossmark Graphics).

A beautiful card, a handwritten note and a fitting Bible passage. Now there’s a thank you note my mom would have loved!

 

 

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