My 4-year-old granddaughter is coming for a sleepover this weekend. Of course, it’s a grandmother’s job to create the most magical memories ever so I’m pulling out the purple bedspread and planning heart-shaped pancakes.
We hear the phrase sense of place a lot. People develop a sense of place through their physical and emotional experiences in an environment. In addition to excesses of love and spoiling, our granddaughter will unknowingly take in the freshness of lilacs in bloom. Or the soothing white noise of wind on our hill. Or the happy chatter of birds in early morning.
(Or, depending on her level of tolerance, she may or may not come away with an appreciation for the incessant crowing of Cornwallis, puffed up rooster that he is.)
Did you know sense of place and our memories are closely related?
Knowing this, it’s logical to apply sense of place to marketing and design. When customers regard a business, their impressions are influenced by their experience. The colors of your logo, the imagery on your website, the words in your content…they all work together to create a memorable sense of place in your business environment.
Does your organization have a sense of place? Does it convey who you are? Is it meaningful and memorable?