Wednesday Webs: The Harvest Has Begun!

daisies and a beeIn June, two things grow wild along Wisconsin country roads—pretty daisies and tasty asparagus. The asparagus must really be good because on given day you’ll see cars stopped and people out searching through the tall grasses.

Here on our little farm, we have a cultivated asparagus patch that’s mighty fine as well. In fact, tonight we just pickled and canned our second jar. And so the garden harvest officially begins!

What a glorious time of year!

 

Related Posts:

Wednesday Webs: June is Dairy Month!

homemade yogurt

It’s June Dairy Month, one of my favorite culinary months of the year! Here in Wisconsin, being America’s Dairyland and all, this is a big thing. Not only do I love dairy because of its food—oh, the cheese, the yogurt, the ice cream!—I also find it an interesting industry. And right now, marketing this industry is at an attention-getting crossroads.

Related Posts:

A VIP Culinary Celebration

Rock County Historical Society Breadbasket Exhibition, Janesville, WIThis past weekend I was super proud to be part of the Rock County Historical Society’s VIP opening of the Breadbasket: Seed to Spoon Exhibition. Earlier in the year, I did the logo for this upcoming marketing campaign. Well, the upcoming is now here, and their yearlong celebration of Rock County’s culinary heritage has officially begun.

Breadbasket: Seed to Spoon, Rock County Historical Society, Janesville, WI

Executive Director Mike Reuter did an amazing job coordinating this initiative. When we first discussed the project back in December, I had no idea to what great extent his display plans were. He and his team put together a huge exhibit complete with interactive projects, newly hatched pheasants and a very large cow.

Breadbasket: Seed to Spoon, Rock County Historical Society, Janesville, WIUsing food to showcase a historical society is, in my opinion, brilliant. As Mike said at Saturday’s opening, the society wanted to join together the diverse entities of Rock County and what greater common bond is there than food!

It’s always a thrill to see one’s design work done up in real life. Here, they used my logo on everything from small notes and recipe cards to 6-foot banners.

Breadbasket: Seed to Spoon, Rock County Historical Society, Janesville, WIAnd how’s this for cool? They even had the logo printed as a plexiglass panel for their door. I love it!

So, folks, if you’re in the Janesville, Wisconsin area, be sure to check out the Rock County Historical Society. It’s architecture is stunning and this celebration of culinary heritage is super fun.

 

Related Posts:

If Adunate Was a Hotel (or a car)

Historic Congress Hall, Cape May, NJ

In an effort to position themselves amongst tire-kicking clients, freelancers often use metaphorical comparisons. Whereas some freelance professionals are like Yugos in cost and value, others are a Mercedes Benz. On the other hand, if I, as a writer and designer, could be a hotel, I’d want to be Congress Hall (which in car terms is a middle to high level, fully loaded Ford Mustang Convertible—sweeeet!).

My husband and I stayed in this historic hotel last week while vacationing in Cape May, NJ. It certainly wasn’t the cheapest lodging in town. But it wasn’t the most expensive either. Here’s why staying at Congress Hall rather than a Red Roof Inn made our vacation so memorable. And here’s why the hotel’s ultimate value was very much worth its extra cost.

The beautiful lobby in Congress Hall, Cape May, NJ The minute we stepped into this beautiful lobby, I felt embraced by a timeless, seaside charm. There was a wedding reception going on and the grounds were abuzz with guests, but the hotel clerk still managed to make us feel welcomed and special.

Concierge book for Congress Hall, Cape May, NJ

Congress Hall is actually part of the Cape Resorts Group, which includes a B&B, boutique inn, and other lodging venues. Upon checking in, we received this gift of a 155-page concierge book. It’s super interesting—everything from histories of its properties and menus of its restaurants, to what’s happening in the area and stories of people who regularly visit. And wow, check out the Summer 2013 date! Does the group reprint this book every season? It’s like someone really cares enough to keep me informed.

Okay, okay. The marketing professional in me knows the overall objective of this book is to toot the Cape Resort’s horn. But it’s done in such an intriguing, storytelling way, I can’t help being drawn in. If the group puts this much care and intention into one concierge book, it surely will do the same with other things.

Historical items at Congress Hall, Cape May, NJDesigner Charles Eames used to say, “The details are not details. They make the design.”

He also said details make the product.

So it is for the historic hospitality industry. The Congress Hall room keys were inspired by an old mailbag tag used on the Washington D.C.- Cape May line. The tables in the hotel’s Blue Pig Tavern are adorned with antique china and holloware discovered during a 2001 renovation. As a history buff, I was swooning!

Beach Plum Farm, Cape May, NJIn addition to its lodging venues, the Cape Resorts also offers several restaurants, coffee shops and food services. We ate a breakfast and dinner at the Blue Pig Tavern and the food was delicious.

What I loved most was, not only was the seafood fresh, so was the produce. Credit Beach Plum Farm for this. According to the concierge book, this 62-acre farm raises more than 100 varieties of fruits, vegetables, herbs and flowers—all for the group’s restaurants. As we toured the farm, we also saw egg-laying hens, pigs, sheep and beehives. Isn’t that awesome? The minute we tasted our Caesar salads, my husband and I knew they were made with homegrown garlic (we also grow our own). We’re not exactly food connoiseurs, but fresh, homegrown and cooked-from-scratch food certainly stands out!

Congress Hall, Cape May, NJ

So, yeah. Even though I’ve been back in my beloved office for nearly a week, it’s obvious I’m still in a traveler’s nostalgia. I long once again for the New York Times delivered to my door each morning and the relaxed moments sitting in a coffee shop with my husband (ah, I think I’ve finally enlightened him of this great joy in life:-).

Until then, I’m striving to be the Congress Hall of words and design.

Related Posts:

Wednesday Webs: Thinking About Summer

poppies2013

Summer is on its way! My poppies are blowing in the wind and temps are rising! I find my thoughts filled with the potpourri of the season—gardens, fresh food, new recipes, gatherings with friends and family, and a list of accomplishments I hope to achieve.

This week my links are equally as random!

Related Posts: