Keeping My Clients in the News


Every March, Forward Mutual Insurance Company hosts its policyholders’ meeting at the Ixonia Fireman’s Hall. Yes, the company presents its annual report, but probably even more important to this faithful crowd of mutual supporters are the door prizes, tasty luncheon and gathering together with longtime friends. It’s so very Wisconsin; I love writing such news! 

Interestingly, in  a day and age when “online content marketing” is all the buzz, sometimes an old-fashioned press release in the local newspaper is still the best. For Forward Mutual, this is one of those times.


Howard Wiedenhoeft congratulations Donald Bohn, Ixonia, WI

President and CEO Howard Wiedenhoeft represented Forward Mutual Insurance Company in expressing gratitude to Donald Bohn for his years of service as treasurer of the board of directors. Bohn announced his retirement at the company’s 138th annual policyholders’ meeting.

 

BOHN RETIRES FROM FORWARD MUTUAL, NEW BOARD ELECTED

IXONIA, WI, (March 25, 2013) – Director Donald Bohn announced his retirement as a board member of Forward Mutual Insurance Company at its recent annual policyholders’ meeting. Bohn has served as treasurer for the Ixonia company since 2010.

“Don has been a strong leader for our mutual,” says Stephen Zillmer, Forward chairman of the board. “He is a quiet man, but when he speaks he has something meaningful to say. He is conservative, in that he’s careful to do what’s good and safe for the company. Yet he’s progressive, in that he supports moving into the future when he knows its best. We’re going to miss him here at Forward.”

Bohn began serving on mutual boards in 1984, when he was elected as a board of director for Watertown Mutual Insurance Company. He served as its secretary/treasurer for 12 years. In 2006, he guided Watertown Mutual through a merger with Concord Mutual Fire Insurance Company.

In 2009, Bohn once again guided Watertown Mutual through merger agreements, this time with Ixonia Mutual Insurance Company. On January 1, 2010, the two companies joined together and formally adopted the new name of Forward Mutual Insurance Company. Bohn was elected to serve as treasurer for the board.

Bohn has been a lifelong dairyman in the Watertown community and involved in local farm cooperatives. He is now retired from milking and enjoys working for Glacier Rock Farms in Lebanon, where he gives tractor rides to children visiting the farm.

Also at the meeting, policyholders re-elected David Blank, Randall Wegner and Dale Wolf to serve as board members. Other members of the board are Roger Degner, David Flood, Mark Mallow, Donald Reese, Robert Salov, Dale Zastrow and Stephen Zillmer. Zillmer serves as chairman of the board, Degner serves as vice-chairman and Reese will serve as secretary/treasurer.

Forward Mutual Insurance Company provides insurance to home and farm owners in 16 counties throughout southeast Wisconsin. It maintains a policyholders’ surplus of $5.2 million and an A.M. Best rating of A minus.

“Forward Mutual is the only town mutual in Wisconsin to have an A.M. Best rating,” says Wiedenhoeft. “As our organization grows in many ways, we’re confident about the future and await the challenges that lay ahead.”

 

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Wednesday Webs: Art and the Aging

Making Memories with Art

My grandmother was an artist and her medium of choice was needlepoint. She was a master. As a 97-year-old in her final year of life, her once sharp and active mind began to fade. Yet her memories were still very strong. Listening to her knit different eras of her life together into the same story was fascinating.

I thought of my grandmother this week as I wrote two stories for Heritage Homes in Watertown, Wis. This dedicated senior health care facility engages its residents in the most creative activities and was recently bestowed with the Alzheimer’s Association Memories in the Making® Journaling Award.

In my research, I came across these interesting sites:

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Putting My Clients in the News


Does social media make promotional benefits of the newspaper press release a thing of the past? Of course not. Especially in small town chronicles where local items make up a majority of the news. Adunate’s recent copywriting project was this release for Forward Mutual Insurance Company—a strong, innovative company befitting of its name.


 

Charles Crave retirement from Forward Mutual board

Forward Mutual Insurance Company and Grinnell Mutual Reinsurance Company recently presented Charles Crave with appreciation for his leadership and contribution to the mutual insurance industry. From left, Howard Wiedenhoeft, president and CEO, Forward Mutual Insurance Company; Charles Crave, retiring chairman and director, Forward Mutual Insurance Company; and Curt Capper, regional marketing manager, Grinnell Mutual Reinsurance Company.

CRAVE RETIRES, FORWARD ELECTS NEW BOARD

IXONIA, WI, (March 24, 2012) – Chairman Charles Crave announced his decision to retire as a board member of Forward Mutual Insurance Company at its recent annual policyholders’ meeting. Crave, who has headed the Ixonia company since 2010, wishes to devote more time to his farm and family.

“Chuck has been a guiding force for our mutual,” says Howard Wiedenhoeft, president and CEO. “Two years ago, his leadership made the merger of Watertown Mutual and Ixonia Mutual possible and made us the strong organization we are today. We’re going to miss him here at Forward.”

Crave has been involved in the insurance industry since 1996, when he began serving as a director for Watertown Mutual. He was elected to serve as the company’s president the following year. In 2006, he was instrumental in the merger of Watertown Mutual Insurance Company and Concord Mutual Fire Insurance Company.

In 2009, Crave once again guided Watertown Mutual through merger agreements, this time with Ixonia Mutual Insurance Company. On January 1, 2010, the two companies joined together and formally adopted the new name of Forward Mutual Insurance Company. Crave was elected chairman of the board.

Crave, together with his three brothers, owns Crave Brothers Farm and produces Crave Brothers Farmstead Classics specialty cheeses.

Also at the annual meeting, policyholders re-elected Mark Mallow, Robert Salov and Dale Zastrow to serve as board members. Other members of the board are David Blank, Donald Bohn, Roger Degner, David Flood, Donald Reese, Randall Wegner, Dale Wolf and Stephen Zillmer. Stephen Zillmer was elected to serve as chairman of the board and Roger Degner was elected to serve as vice-chairman.

In the fall of 2011, the mutual began construction on a 1500 square foot addition to its office building, located at W1202 Glenview Ave., in Ixonia. The project will be completed in spring and an open house is scheduled for Friday, May 18, from 2 to 6 p.m. All policyholders and the public are invited.

Forward Mutual Insurance Company provides insurance to home and farm owners in 16 counties throughout southeast Wisconsin. It maintains a policyholders’ surplus of $5.1 million and an A.M. Best rating of A minus.

“Forward Mutual is the only town mutual in Wisconsin to have an A.M. Best rating,” says Wiedenhoeft. “As our organization grows in many ways, we’re confident about the future and await the challenges that lay ahead.”

Forward Mutual Insurance Company officers

Serving as officers for Forward Mutual Insurance Company are, from left, Donald Bohn, treasurer; Roger Degner, vice-chairman; Stephen Zillmer, chairman; and Donald Reese, secretary. 

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A Pastry Shop’s Ingredients for Successful Branding

Carrot Cake, photo by Adunate

Yesterday I made this cake for Easter. Normally my cakes turn out lopsided, with crumbs spattered throughout the frosting. But yesterday Miette owner Meg Ray helped me with her frosting instructions and my cake turned out so beautifully I had to take a picture. Thanks Meg!

Of course, I don’t know Meg Ray personally. But I have to say when it comes to marketing her product, she’s one smart cookie. This is important because no matter how tasty and beautiful her pastries are (they make my cake look frumpish), if she doesn’t get the word out, no one will know they’re there.

Let’s do a bit of analyzing how she’s branded herself, her pastry delights, her shop Miette, and even her book. To start, you need to watch her totally awesome video clip. Then check out her logo, website and photography, all equally well done and viewable here. And lastly, look at this fun press release promoting her book.

The ingredients in Meg’s branding are as cohesive as those in her pastries. I’m going to list a few.

  1. Miette. The name is French, meaning “crumb,” and according to Meg, “aptly describes the scale of our petite pastries and minimal decoration.”
  2. Video Music. Is delicate, fun, and, oh, so sweet.
  3. Logo, Typeface and Colors: Are petite and simple to match the pastries and their natural ingredients.
  4. Shop Design and Decor: Is magical and brings out the child in all of us, which, of course, relates to Meg’s story of her childhood visit to a pastry shop. Oh, we do love a good story, don’t we?

My list is of only a few obvious elements in Miette’s branding. There are many more—some obvious, some subtle, but all so very important in creating a successful brand.

What can you add to the list?

 

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Have You Sent Your Thank You Note?

Thank you card for Trinity Lutheran Church, Waukesha, WI

When I was a kid, my mom was naggingly insistent that her children send thank you notes whenever we received a gift. Well, according to Tom Ahern, a leading authority on working with donors, once again mom was right.

“Thank the donor immediately,” says Ahern in his book Keep Your Donors: The Guide to Better Communications & Stronger Relationships. “The thank you letter sets the tone for all your subsequent communications with the donor.”

Trinity Lutheran Church, Waukesha, WI, is spot on when it comes to thank you’s. Church secretary Sandy recently asked me to design a simple card that would allow them to handwrite their own message of thanks, whatever the occasion.

Working with Sandy has been a charm. We discussed imagery for the cover and Sandy submitted several samples that she shot herself. With a little sharpening and perspective adjustment, her photo of Trinity’s stained glass window was just what we wanted. We topped that off with a UV coating on the cover side for a nice gloss and left the inside flat for easy writing (thanks Crossmark Graphics).

A beautiful card, a handwritten note and a fitting Bible passage. Now there’s a thank you note my mom would have loved!

 

 

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