Adunate: ä-du-nä-tay [Latin] v.to unite, integrate
Why use Adunate?
Imagine two newsletters amongst your stack of mail. One newsletter looks very wordy; the other is catchy and full of graphics. Which will you choose?
The answer is obvious. You’ll choose the catchy newsletter with graphics.
Now, imagine browsing this catchy newsletter and you find poor grammar, difficult sentence structure or it's just plain boring. What happens then? You don’t finish reading, and you don’t hold credibility to its message.
Both newsletters are failed attempts in communication. One didn’t capture your attention and the other didn’t hold it.
Words and design are the form and function of visual communication. Many argue which holds a greater importance, but when it comes down to it, each is dependent upon the other.
Design
These are the facts:
We don’t take time to read.
We have short attention spans.
We are very, very visual.
I mention design first because design—good design, namely —is first to capture our attention. Good design enables good words. It enhances them. It gets them read.
Adunate will communicate your message with creative, organized and attention-getting design.
Words
The math I studied years ago certainly doesn't make me an accountant. Likewise, the fine English grammar we learned doesn't necessarily make everyone a writer.
There’s a science to writing good words. Do you want your message to educate? Motivate? Establish credibility? If so, the words must be good.
Adunate will communicate your message with concise, well-written and attention-keeping words.